The programme is designed to equip students with both academic knowledge and industry-relevant skills, preparing them to compete in the international market. It provides an introduction to the business world, laying a strong foundation in management skills.

Students will gain a solid understanding of key business concepts, principles, organizational structures, and behaviors. They will also explore the competitive business environment and consumer behavior.

With the academic knowledge and practical skills acquired, students will be well-prepared to advance to the next level—a Business degree programme.