The Bachelor’s in Digital Communication (Advertising) is designed to equip students with key expertise in advertising and marketing, with a particular emphasis on media and public relations. Through a structured and effective curriculum, students will gain the skills to influence audience behaviour using digital marketing techniques and tools, including social media strategies, search engine optimisation (SEO), search engine marketing (SEM), and digital analytics. This programme is inspired by the BS Digital Audience Strategy from the Walter Cronkite School of Journalism at Arizona State University.