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Bachelor of Public Relations (Honours)

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Kuala Lumpur, Malaysia
Full time
Mode
Degree
Level
36 Months
Duration
June, November
Intake
RM 36,300
Tution Fees

Course

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-­ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

Career Prospects

Graduates can be employed as:

  • PR Department and Consultancy
  • Ads and Marketing Firm
  • Media Companies
  • Event Management
  • Corporate Communication
  • Hospitality and Service Industries
  • Banks
  • A Myriad of Service Providers

Entry Requirements

Academic Requirements

Full time
Mode
Degree
Level
36 Months
Duration
June, November
Intake
RM 36,300
Tution Fees

Would you like to apply to Bachelor of Public Relations (Honours)?